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| Posted on Saturday, January 10 @ 00:00:49 PST |

The tension soars even more in Indiana’s showdown against Oregon as billionaire Mark Cuban takes the spotlight. The “Shark Tank” star and former Dallas Mavericks owner appears on GameDay after fueling Hoosiers with a massive NIL contribution. However, when asked what he expects in return, Cuban didn’t hesitate to lay the path for Indiana’s success.
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“I just say win m————,” Indiana’s alum and booster Mark Cuban said to reporter Dominic Miranda before the Peach Bowl. “I’m the luckiest dude in the world, right? Like to be able to be in this situation and I know they’ll be good to me, right? And all that kind of stuff. Now I get the nice suite, I have to pay for it, but at least I get first crack at it.
But just to be able, the reward is when we win, just every Hoosier fan, everywhere, my buddies, my boys, right? I played rugby at IU, so all my teammates, a bunch of them are here, flew in from all over, all my buddies like that I grew up with, went to IU with, lived with in Dallas, my room, they’re all here, they all flew down.”
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Mark Cuban is a proud IU alum who graduated from the business school in 1981.
Now, he is using his financial resources to strengthen the team’s roster. He is doubling down on his support for Indiana’s 2026 transfer portal cycle, investing heavily in it.
Cuban’s financial backing comes on top of his previous contributions, which include $5 million for a sports center and $6 million to fund Indiana’s Rugby club. Although the exact amount of his investment in football is not known, it is intended to boost their chances of competing at the highest level with top players. And in return, all he wants is for Indiana to win.
Indiana alum
[@mcuban]gives a lot to his alma mater.So what does he want in return? His answer is simple ????
[pic.twitter.com/z3S7sKOIFd]— College Sports on SiriusXM (@SXMCollege)
[January 10, 2026]
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